If the youth-inclusive agenda turns out to be the flagship achievement of President Bola Ahmed Tinubu’s administration, as indicators point to, much of the credit will go to the President’s son, Seyi. The 40-year-old Oluwaseyi Tinubu, a lawyer, entrepreneur, and philanthropist play no official role in the government. His primary preoccupation as an entrepreneur is too tender to his businesses as the CEO and co-founder of LoatsadPromomedia, a leading advertising firm, and founder of the Noella Foundation, a non-profit outfit dedicated to youth empowerment and social development.
Yet, Seyi, as he is simply called, has become the bulwark of the youth-inclusive agenda of the Tinubu Administration. Working tirelessly behind the scenes, armed with the experience apparently garnered from running Noella Foundation, he has significantly shaped the essence of youth inclusivity of his father’s government. The first son of the President has been acting as the bridge between the presidency and the younger generation. Seyi Tinubu has emerged as a visible civic actor whose contributions focus on participation, inclusion, and national cohesion within Nigeria’s democratic space. His work reflects a deliberate effort to support institutions, amplify citizen voices, and encourage constructive political engagement, especially among young Nigerians.
Seyi Tinubu has played a visible role in mobilizing youth, promoting grassroots engagement, and pushing for policy inclusion. He has been involved in providing vocational training, startup funding for small businesses, and educational support for disadvantaged youths. But more significantly and specifically, he is credited with pushing for the appointment of young professionals into the administration as ministers, advisers, board members and head of government agencies.
The young man has consistently engaged young people across regions, promoting voter education, peaceful participation, and confidence in democratic processes. Since 2025, Seyi has toured Northern states, meeting with youth groups, traditional leaders, and political stakeholders to foster a sense of inclusion, notably in Yobe and Adamawa states. By convening dialogues and supporting youth-focused initiatives, he has helped to translate political interest into informed civic action—critical for sustaining democracy beyond election seasons.
Seyi has been building bridges across divides. Known for his calm, consultative style, Seyi Tinubu engages stakeholders from diverse backgrounds—professionals, community leaders, entrepreneurs, and traditional institutions—fostering conversations that cut across party, ethnic, and generational lines. This bridge-building approach has reduced polarization and strengthened trust in democratic dialogue. In those conversations, Seyi Tinubu’s central message consistently emphasizes unity, peaceful participation, and the legitimacy of democratic outcomes—values that reinforce confidence in Nigeria’s governance framework. He initiated the “Let’s Protect and Not Protest” campaign, urging calm during economic hardships and advocating for constructive dialogue over destruction of infrastructure.
Seyi Tinubu’s involvement at the grassroots—supporting community initiatives and social interventions—connects national policy conversations to everyday realities. Through initiatives such as the CityBoy Movement and the Change Nigeria Initiative, he has connected national policy with local communities, focusing on youth empowerment and entrepreneurship. This proximity to communities helps ensure that democratic participation is grounded in lived experience, not just elite discourse.
Although keeping himself in the background, Seyi Tinubu’s intervention on behalf of Nigerian youth, in support of his father’s administration and for a better Nigeria has not escaped public notice. While some view it erroneously as a sign he is nursing a political ambition for a role in his home state, Lagos, others rightly see it as a patriotic role which every responsible child of a country’s leader must play. Nobody, perhaps, captures the latter viewpoint better than Hon. Abdulhamid Yahaya Abba, Senior Special Assistant to the President on Community Engagement – Northeast. He said in a statement: “Seyi Tinubu has become synonymous with youth advocacy and progressive leadership. His relentless efforts to champion youth inclusion in the current administration serve as a beacon of hope for the younger generation.”
According to Hon. Abba, as an entrepreneur, the President’s son has demonstrated an unwavering commitment to ensuring that young Nigerians have a seat at the table in the nation’s governance. “He embodies a campaign promise fulfilled through his initiatives and contributions that have significantly impacted the current administration’s approach to youth inclusion, recognizing the vast potential within Nigeria’s youthful demographic,” Abba said.
Oluwaseyi Afolabi Tinubu was born October 13, 1985 in Lagos. He studied in both Nigeria and the UK, obtaining a law degree and a Master’s in corporate and commercial law from the University of Buckingham. He co-founded LoatsadPromomedia in 2013, an agency specializing in outdoor advertising, and has grown it into a prominent media firm. Seyi has carved out a professional identity separate from his father’s political career, focusing on advertising, media, and technology. His firm, LoatsadPromomedia, has carved a niche in providing tailored media solutions for blue-chip companies in Nigeria. He is recognized as a leader with a “young lion” approach to innovation in the advertising sector.
He is deeply involved in philanthropic work through the Noella Foundation, named after his daughter, which focuses on empowering women and children. He is a recipient of awards such as the Young Entrepreneur of the Year and various youth ambassador honors. He also holds roles as a patron for sports, including polo. Seyi is frequently described by associates and in the media as a focused and innovative figure with a strong dedication to youth empowerment and community development. He frequently shares updates on his endeavours and philanthropic work on his personal Instagram account.
He is married to Layal Holm and has children.
