Odedina has competencies in brand development, strategic communication, digital marketing for financial institutions, corporate events and corporate social responsibility. She is also versatile in creative direction, social media strategy, communication training, and also has expertise in guest lecturing.
Lola Odedina is a distinguished Marketing Communication professional who has contributed her wealth of expertise and experience in building and managing the GT-Bank brand. Her years of experience in the banking industry spans across diverse areas. She served as Deputy General Manager of Communication & External Affairs at Guaranty Trust Bank Plc. She also held the position of a senior Manager, Internal Services Division of Guaranty Trust Bank plc.
Lola Odedina has in the last 11 years been responsible for marketing the GTBank brand, globally. This, she has been doing, through conceptualization, design and development of brand strategy, communications and public relations, web and social media, as well as corporate social responsibility.
Her climb up the corporate ladder saw her hold the position of branch manager of GTBank from 1996 to 2001 and assistant general manager, communication and external affairs, between 2001 and 2005. She also had a stint as group head, commercial banking, Lead Bank, before returning to GTBank at her current position.
Odedina has competencies in brand development, strategic communication, digital marketing for financial institutions, corporate events and corporate social responsibility. She is also versatile in creative direction, social media strategy, communication training, and also has expertise in guest lecturing.
Odedina, who is the president of the Association of Corporate Affairs Managers of Banks (ACAMB), is a law graduate of the University of Benin and the Nigerian Law School. She has also attended several local and international courses, including Strategic Marketing at the Columbia Business School and Brand Management, Kellogs Business School.
