Head of Corporate Communication, Zenith Bank Plc
Victor Adoji has responsibility for the management of the Zenith Bank brand, coordinating all aspects of corporate communication, including effective liaison with all relevant stakeholders, to sustain the mega image of one of Nigeria’s top financial institutions.
The continuously rising profile of Zenith Bank is partly attributed to deployment of strategic communication tools by its perception managers, led by Adoji. The bank has the most robust communication structure that has enabled it to build and sustain strong and mutually beneficial relationships with its stakeholders. This has combined with technology-driven operations and customer-centric focus to give the bank a highly positive image within and outside Nigeria.
The good interpersonal relationship that Adoji has with one of his most important constituencies – the media – stems chiefly from his policy of providing relevant information about the bank by the click of the mouse. It explains why media practitioners, especially financial journalists and editors, see themselves more as his partners than anything else.
Zenith Bank has won more awards and received more endorsements and recognitions from within and outside the country, perhaps than any other financial institution, thanks to its solid image that stems from provision of excellent services that compare favourably with those offered by financial institutions in the world’s financial powerhouses. The awards include Most Customer-focused Bank in Nigeria 2014, from KPMG; Most Customer Service Bank in Nigeria 2015, from Global Banking and Finance; Best Corporate Governance Bank in Nigeria 2015; and Best Corporate Governance Bank in Nigeria, 2012, 2014, 2015, from World Finance 2013 and Best Commercial Bank in Nigeria 2013, from World Finance.
The bank has received such favourable ratings as Fitch 2015 ratings: Credit Rating – B+; Pharez 2013-2015 Rating: Credit Rating –Aaa and standard & poor Rating: Credit Rating –B+
Adoji, whose philosophy is anchored on goal getting, is an Alumnus of University of Jos where he obtained his first degree before proceeding for his masters degree programme from one of the renowned foreign universities.